To celebrate the 40th anniversary, Hot Wheels® is 'taking it to the streets' with the Hot Wheels® 40th Anniversary Road Trip, a multi-city tour that will travel from California to New York, bringing the famous die-cast brand to enthusiasts across America. The Road Trip, which kicks off at Mattel's El Segundo headquarters on August 19, will be lead by a Hot Wheels®-wrapped trailer and will make stops in four cities before culminating its grand finale celebration in Watkins Glen, NY, home to American road racing.

The first Hot Wheels® cars roared into action in 1968 ...

and they’re still the coolest die-cast cars -- even after 40 years! Join us for all the excitement during this milestone celebration!

Discussions
Sneak Peeks
Hot Wheels® 40th Anniversary Custom Otto™

Sneak a peek at the latest Hot Wheels® products -- before they're available!

News & Events

HOT WHEELS® "Takes It To The Streets"

The 40th Anniversary Cross-Country Road Trip

Multi-city summer road trip travels from California to New York. More...

UPDATE: Hot Wheels® 40th Anniversary Road Trip
Collector Spotlight August 2008: Charlie

It’s a landmark year; these are the locations planned for the Road Trip. More...


Charlie, from Pembroke, New Hampshire, makes his living customizing Hot Wheels® cars. More...